Our Story
The Meaning Behind LABESS
LABESS is more than just a word, it’s a way of life.
Rooted in Moroccan Arabic, labess comes from the classical Arabic phrase lā ba’s, meaning "no worries," "no harm," or simply "all good."
In Morocco, it’s more than a greeting. It’s a reflection of ease, strength, and connection.
The name also echoes lebās "clothing" in Arabic-symbolizing dignity, self-expression, and identity. LABESS brings these meanings together into something you can wear: a calm mindset, a grounded lifestyle, a bold statement.
From Culture to Creation
We’re inspired by heritage, but we don’t just look back.
At LABESS, we take timeless values like modesty, intention, and elegance, and shape them into designs that speak to today.
Our clothing is rooted in Islamic tradition and (North) African aesthetics, but built for modern life.
Whether it’s a qamis, modest swimwear, or daily essentials, every piece is designed with purpose, quality, and presence.
Wear The Mindset
LABESS is about more than looking good, it’s about feeling aligned.
In a world that constantly pushes for more, faster, louder, we go the other way: inward, simpler, stronger.
Wearing LABESS means dressing with awareness. It means honouring your identity, embracing simplicity, and choosing ease over excess.
It’s not just what you wear. It’s how you wear it.
No worries. No noise. Just wear it, with confidence.